Using EyeDirect and the Importance of Audience Trust

eyedirect blog

A challenge many marketers face is getting audiences to watch their videos all the way through.  Our experience, as well as reviewing analytics in Buto, tells us gaining the trust of your audience is a sure fire way of improving audience retention.  

In the latest in our video series by video strategy expert at Big Button, Simon Crofts, he reveals how using EyeDirect technology can help gain audience trust and in doing so improve audience retention.

EyeDirect is a clever box of tricks that sits in front of the camera which the person delivering the piece looks at as they speak.  The person on camera sees the reflection of the interviewer instead of the camera, helping them feel more at ease and resulting in a more personal and conversational feel to the video. 

Looking into the eyes of the viewer compared to looking off screen builds more trust with the audience.  Video analytics from the Buto Online Video Platform shows this small change improves audience retention by as much as 80-90%.  Hear Simon explain all in the video below.




Find out more about how video analytics and an Online Video Platform can help you understand more about your video engagement.

This video series was filmed at a lunch and learn video strategy session.  If you are interested to join one of these sessions, register your interest here and we’ll notify you when the next one is taking place.

Buto London

Level 6

125 Old Broad Street



Buto Birmingham

Studio 11

50-54 St Paul's Square

Jewellery Quarter

B3 1QS