User-generated content (UGC) is set to become the most important communications tool for businesses, both internally and externally.
Insurvey after survey, a UGC review on YouTube has been shown to have receivedviews of around 10 times higher than the company’s brandedreview content. For both internal and external campaigns, good user-generated content comes across as authentic, passionate, interesting and highly engaging.
In thisebook, we look at the practicalities of putting together a UGC strategy for your company.
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