User-generated video - your best communications tool?

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User-generated content (UGC) is set to become the most important communications tool for businesses, both internally and externally.

In survey after survey, a UGC review on YouTube has been shown to have received views of around 10 times higher than the company’s branded review contentFor both internal and external campaigns, good user-generated content comes across as authentic, passionate, interesting and highly engaging. 

In this ebook, we look at the practicalities of putting together a UGC strategy for your company.  

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