Your intro 'sting' is losing 20% of your viewers

While completing analytics reporting for an asset management client, I observed a really sharp drop-off in engagement with viewers (15% to 20%), which consistently tallied with the length of the intro logo ‘sting’. This lead me to do some more digging… 

Get your employees creating video

 

“SAP has been open in letting employees publish their own videos to their ‘internal YouTube’ platform. The results? A sounding success with 5000 submissions and half a million views in the first two years of running the program.”
**Nina Kelley-Rumpff, Program Manager, Enterprise Collaboration at SAP
 **

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