The Blog

31
Aug

User-generated video - why use it at all?

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Creating a user-generated video strategy sounds time-consuming and a lot of hard work, so why are companies putting so much resource into this area?

10
May

User-generated video content - how can we help?

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User-generated content (UGC) is a great way to bring an authentic personal touch to your internal and external communications. 

09
Nov

Your intro 'sting' is losing 20% of your viewers

While completing analytics reporting for an asset management client, I observed a really sharp drop-off in engagement with viewers (15% to 20%), which consistently tallied with the length of the intro logo ‘sting’. This lead me to do some more digging… 

26
Oct

User-Generated Video - why is it so valuable?

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The value of user-generated video content is very simple - people trust it more than branded content. 

29
Sep

User-Generated Video - your best communications tool?

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User-generated content (UGC) is set to become the most important communications tool for businesses, both internally and externally.

27
Feb

Freshfields call 'wrap' on 2016 with high-engagement user-generated film

 

 

In celebrating a successful 2016 at Freshfields Bruckhaus Deringer, the global law firm turned to user-generated video to capture their annual highlights, in a high-performing campaign which saw nearly half of the firm choose to tune-in.

21
Jul

The Power of User-Generated Video in Internal Comms

29
Apr

Get your employees creating video

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“SAP has been open in letting employees publish their own videos to their ‘internal YouTube’ platform. The results? A sounding success with 5000 submissions and half a million views in the first two years of running the program.”
**Nina Kelley-Rumpff, Program Manager, Enterprise Collaboration at SAP
 **

10
Dec

Your Audience Can Generate Video Content For You With Buto


UploadForm3Our audiences all have an insatiable appetite for new content. Trouble is, sometimes we don’t have the resource to create it ourselves or pay somebody to make it for us.

The smart-phone has democratised video-making to the point where most people can shoot a watchable piece of content on their phone (I’ve lost track of how many videos my 4-year old has made of their toys…).

Welcome to the buto blog

Check in regularly for thought leadership in enterprise video, hints, tips and developments to the Buto platform.