According to the latest figures,  video will make upto 82% of all internet traffic in 2021. Not only are people watching more video, but they’re watching better quality content . With the likes of YouTube and social media at their fingertips, consumers are savvier than ever at choosing engaging content that they want to watch, forcing businesses to be more innovative with their video strategy.
Is 2019 the ‘year of personalisation’ for video content? Well it could be with Buto’s new ‘personalised video buttons’.
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The future for online video is brighter than ever with the need for brands to leverage video across all devices increasing at a dramatic rate. With Cisco now predicting that video will make up 80% of all web traffic by 2020, what video trends have we seen in the last 12 months?
Creating a user-generated video strategy sounds time-consuming and hard work, so why are companies putting so much resource into this area?
In a recent internal survey we asked our existing clients what they like most about Buto. The no 1 response was ‘the platform is so easy to use’. So why is ease of use so important to our clients?
Financial services firm ‘Wesleyan’ wanted to turbo-charge engagement with their internal and external audiences. They successfully ran a pilot project with Vimeo, but quickly realised it wasn’t powerful enough for their needs.
Content marketing experts such as Hubspot rightly recommend mapping content to different stages of the marketing funnel, and video content is naturally no different.
We’re not supposed to judge a book by its cover, but with video thumbnails, that is exactly what most of us do. Your video thumbnail is the shop-window to your video and it’s got to look good if you want your potential viewers, to become actual viewers.
“Marketing automation refers to the software that exists with the goal of automating marketing actions.” – HubSpot