We recently looked at how video has the potential to improve campaign metrics and performance at every stage of the marketing funnel. Video is also a well proven sales tool, with 79% of consumers saying a brand’s video has convinced them to buy an app or software* and Hubspot research reveals 90% of users say that product videos are helpful in the decision process.
In this video, Simon Crofts, video strategy expert at Big Button, gives us a lesson on the importance of understanding your audience and not second guessing them to ensure you achieve your video objectives.
A challenge many marketers face is getting audiences to watch their videos all the way through. Our experience, as well as reviewing analytics in Buto, tells us gaining the trust of your audience is a sure fire way of improving audience retention.
One common pitfall most of us marketers trip over is the use of a logo sting at the start of a video. I'm sure many of you reading this are questioning why it is a pitfall at all. To be fair, branding is ingrained in us, and if not, it’s often demanded by key stakeholders; start and finish every video with a logo sting.
In this video series, video strategy expert at Big Button, Simon Crofts, debunks some common pitfalls when making video content. Simon also provides some handy tips for improving video engagement and audience retention.
Expert James Jameson from CaptionHub tells us why subtitles play a crucial role in a video strategy...The decision to use subtitles has always, until recent years, been one of practicality or necessity. For example, foreign language films that are being distributed globally, programming for the hard of hearing, and even documentary style programmes where the speech is muffled or difficult to understand.
Sure, you can use YouTube or any of the many free or low cost solutions to roughly auto-transcribe your video. And if you’re a social influencer or prosumer, then something is better than nothing. But just because something is free or cheap, it doesn’t make it better. And more importantly, as an enterprise organisation there are many other considerations aside from the monthly subscription cost. Our mission at CaptionHub is to be the best online technology solution for subtitling for global enterprises.
According to the latest figures, video will make upto 82% of all internet traffic in 2021. Not only are people watching more video, but they’re watching better quality content. With the likes of YouTube and social media at their fingertips, consumers are savvier than ever at choosing engaging content that they want to watch, forcing businesses to be more innovative with their video strategy.
… and by ‘BIG impact,’ I mean GRABBING the audience’s attention and then truly making it count for your brand. Here are some of my top tips for making the most of your video on the web: