The future for online video is brighter than ever with the need for brands to leverage video across all devices increasing at a dramatic rate. With Cisco now predicting that video will make up 80% of all web traffic by 2020, what video trends have we seen in the last 12 months?
Creating a user-generated video strategy sounds time-consuming and hard work, so why are companies putting so much resource into this area?
In a recent internal survey we asked our existing clients what they like most about Buto. The no 1 response was ‘the platform is so easy to use’. So why is ease of use so important to our clients?
Financial services firm ‘Wesleyan’ wanted to turbo-charge engagement with their internal and external audiences. They successfully ran a pilot project with Vimeo, but quickly realised it wasn’t powerful enough for their needs.
Content marketing experts such as Hubspot rightly recommend mapping content to different stages of the marketing funnel, and video content is naturally no different.
We’re not supposed to judge a book by its cover, but with video thumbnails, that is exactly what most of us do. Your video thumbnail is the shop-window to your video and it’s got to look good if you want your potential viewers, to become actual viewers.
“Marketing automation refers to the software that exists with the goal of automating marketing actions.” – HubSpot
Vimeo is great platform and is used by creatives and creative communities all over the world. But when it comes to enterprise business requirements, why should you choose Buto instead?
User-generated content (UGC) is a great way to bring an authentic personal touch to your internal and external communications.
The video analytics that Buto provide are an in-depth insight to viewer behaviour. So what nuggets do you need to be looking at from this data goldmine to better know and understand your audience?