The Blog

29
Nov

Why 'ease of use' is so important for your video platform.

 UserX

In a recent internal survey we asked our existing clients what they like most about Buto. The no 1 response was ‘the platform is so easy to use’. So why is ease of use so important to our clients?

13
Nov

Wesleyan share their video SEO success story with Buto

Financial services firm ‘Wesleyan’ wanted to turbo-charge engagement with their internal and external audiences. They successfully ran a pilot project with Vimeo, but quickly realised it wasn’t powerful enough for their needs. 

31
Aug

User-generated video - why use it at all?

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Creating a user-generated video strategy sounds time-consuming and a lot of hard work, so why are companies putting so much resource into this area?

31
Jul

Video in the marketing funnel

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Content marketing experts such as Hubspot rightly recommend mapping content to different stages of the marketing funnel, and video content is naturally no different.

17
Jul

Why are video thumbnails so important

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We’re not supposed to judge a book by its cover, but with video thumbnails, that is exactly what most of us do. Your video thumbnail is the shop-window to your video and it’s got to look good if you want your potential viewers, to become actual viewers.

07
Jun

What is marketing automation?

MarketingAutomation

“Marketing automation refers to the software that exists with the goal of automating marketing actions.” – HubSpot

17
May

Why use Buto not Vimeo? Trial it free for 7 days.

Vimeo

Vimeo is great platform and is used by creatives and creative communities all over the world. But when it comes to enterprise business requirements, why should you choose Buto instead?  

10
May

User-generated video content - how can we help?

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User-generated content (UGC) is a great way to bring an authentic personal touch to your internal and external communications. 

30
Apr

3 ways to leverage your video platform’s analytical goldmine

 Goldmine

The video analytics that Buto provide are an in-depth insight to viewer behaviour. So what nuggets do you need to be looking at from this data goldmine to better know and understand your audience?

23
Apr

Video marketing - what is the BEST way to use YouTube?

 

 

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YouTube is an amazing platform and should make up part of your company's video delivery strategy. But what is the BEST way to use it to your advantage?

Welcome to the buto blog

Check in regularly for thought leadership in enterprise video, hints, tips and developments to the Buto platform.