With the use of video growing rapidly in the internal communications sector, there’s also a growing need for companies to manage this new content effectively. For many internal communicators this also brings new challenges in commissioning, creative direction, management and distribution of video to the internal audience.
We don’t just create video content for fun (or at least we shouldn’t just make it for fun) instead it must add value to our brand through tangible outcomes like more engaged staff or increased sales. Proving the value of internal communications is particularly difficult, so below are some basic principles to help demonstrate you’ve added value.
Prudent brands secure their internal video content because they don’t want it to get into the hands of competitors. For most organisations security means taking reasonable precautions to make it more difficult for content to get into the wrong hands: Wherever someone can see a video there is always the risk of a rogue employee recording content with a mobile device and sharing with unauthorised viewers.