The Blog


Driving conversion with interactive video


Video has always been able to capture attention and captivate audiences, but with linear video it has been a challenge to turn a view into a click-through.


Smart lead-scoring with interactive video

Lead Scoring

Interactive video is an opportunity for viewers not just to watch, but to interact with your video content via a range of call-to-action overlays. The responses to the CTA's are then lead-scored in your marketing automation platform.


Interactive Video: The magic bullet to improve information recall


If you’re trying to change the way people think about your brand, or need to make training video content stick in the minds of your audience, you might just want to read on…


Webinar - where, why and how to use interactive video in 2018

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Interactive video is an opportunity for viewers not just to watch, but to interact with your video content resulting in higher click-through rates and demonstrable ROI from your video spend. 


Interactive Video Survey - What Users Think. Download our infographic


We recently conducted a survey to gauge user attitudes to interactive video and its various applications. The results are based on over 1,000 respondents between the ages of 18 and 54. 


Interactive video survey - download our results infographic

Our recent interactive video survey has given us some very useful insights into how far marketeers have travelled on their interactive video journey.


4 myths that may be stopping you joining the interactive video revolution

With a reported 44% increase in viewing time on interactive video compared to linear video, is it a surprise that more companies are not getting involved? Well maybe not. There are misconceptions and myths surrounding interactive video that may be putting you off joining the ‘interactive video revolution’. Here's our top 4.


3 ways to make your video content interactive

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Video communication habits are changing with an increasing shift towards bite-sized, to-the-point pieces of content to engage short attention spans.  To make this content even more compelling, communicators are now adding interactive elements which dramatically increases engagement. Here are 3 simple ways to make your company’s video content interactive.


Interactive Video Survey - take part and receive a free copy of our survey report

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24% of marketers said that they have used Interactive video for marketing purposes. Out of those: 92% said that Interactive video was an effective marketing tool.


The power of interactive video in email campaigns

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According to our friends at Hubspot, the inclusion of a linear video in your email marketing campaign will increase your open rate by 19% and increase your CTRs by 65%. If you include an interactive video, those CTRs will increase further by a staggering 35%.

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Check in regularly for thought leadership in enterprise video, hints, tips and developments to the Buto platform.