Smart lead-scoring with interactive video

Interactive video is an opportunity for viewers not just to watch, but to interact with your video content via a range of call-to-action overlays. The responses to the CTA's are then lead-scored in your marketing automation platform.

3 ways to make your video content interactive

Video communication habits are changing with an increasing shift towards bite-sized, to-the-point pieces of content to engage short attention spans.  To make this content even more compelling, communicators are now adding interactive elements which dramatically increases engagement. Here are 3 simple ways to make your company’s video content interactive.

The power of interactive video in email campaigns

According to our friends at Hubspot, the inclusion of a linear video in your email marketing campaign will increase your open rate by 19% and increase your CTRs by 65%. If you include an interactive video, those CTRs will increase further by a staggering 35%.

Interactive Video: How big is your imagination?

 We already know that video is far more effective than the written word for keeping people engaged on your website. But with Buto’s new ‘Interactive’ feature, you can now get true interactivity for all of your online video content.

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