Is 2019 the ‘year of personalisation’ for video content? Well it could be with Buto’s new ‘personalised video buttons’.
Customer feedback on our ‘interactive’ video features taught us that if you give people the right content at the right time, the rewards can be huge. We’re about to go one step further by adding ‘personalisation’ to our interactive capability with our soon to be launched personalised button feature. As marketers digitise and automate more of their customer communications, it’s important to keep your customer relationship feeling human and we think personalisation can play a key role in achieving this.
Of course, ROI is also crucial to your video strategy and in recent analysis Hubspot highlights the benefits of personalising calls to action, regardless of the channel in question. From the analysis of 330,000 CTA’s over a six-month period, it was found that personalised CTAs converted 202% better than default versions.
To find out more about video personalisation, download our PDF below, or to see it in action for yourself book a demo.
Subscribe to our Newsletter
Get fortnightly video strategy content straight to your inbox.