Smart lead-scoring with interactive video

Interactive video is an opportunity for viewers not just to watch, but to interact with your video content via a range of call-to-action overlays. The responses to the CTA's are then lead-scored in your marketing automation platform.

Why are video thumbnails so important

We’re not supposed to judge a book by its cover, but with video thumbnails, that is exactly what most of us do. Your video thumbnail is the shop-window to your video and it’s got to look good if you want your potential viewers, to become actual viewers.

Buto welcomes Travelport

With over 3,000 employees, UK-based Travelport is a leader in technology solutions for the travel industry; we’re delighted to welcome them to Buto.

Unlocking the power of video with marketing automation

It’s easy for even popular video content to amount to little more than ‘views’. As enterprises clamber to make their marketing automation (MA) platforms work more effectively, let’s take a look at how MA can turn views into important and measurable increases in your sales and marketing KPIs.

Why use Buto not Vimeo?

Vimeo is great platform and is used by creatives and creative communities all over the world. But when it comes to enterprise business requirements, why should you choose Buto instead?  

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London

EC2N 1AR

Buto Birmingham

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B3 1QS