Video strategy training with Simon Crofts 16th July 2019 (FREE Event)

Simon presenting Strat Course 1 800w

Want to learn more about video strategy, and how it can drive tangible return on investment from your marketing efforts?

If so, this FREE session, hosted by intelligent video platform Buto, is for you.

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"Really insightful session hearing from an industry professional with 20 years+ experience,
which will assist our approach to video." Financial Conduct Authority

Timing and venue


Time:              1.15pm - Arrival, refreshments and networking / 1.30pm - 4.30pm Strategy session

Date:              Tuesday 16th July 2019

Place:             Broadgate Room, 110 Bishopsgate, London, EC2N 4AY


What you’ll learn


You’ll come away with the knowledge and confidence to be successful with video, including:

  • Creating a video strategy that works
  • Using audience insight to inform strategy
  • Content governance and managing stakeholders
  • User-generated video
  • Getting the best from your video agencies
  • Video analytics and proving value

You will also:

  • Hear from Buto’s Debbie Dinardo on how to use video with marketing automation tools to boost marketing ROI
  • Share ideas and gain solutions to current video challenges
  • Network with marketing and comms professionals

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Speaker: Simon Crofts

Simon has over 20 years’ experience in the video space; he is currently a trainer with Econsultancy, and Client Services Director at top 50 strategic video agency ‘Big Button’.

As an award-winning producer, Simon has brought the creative magic to numerous YouTube campaigns with millions of views, and generated measurable increases in marketing performance for well-known brands including Rackspace, Serco and the NHS.

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Speaker: Debbie Dinardo

Debbie has an impressive career spanning both in-house production at M&G Investments and account management roles at leading video platform vendors. Debbie is expert in generating success with video, having helped clients like Shell, Artemis and Liontrust move their video strategy to the next level.

Linked In 


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To qualify for this FREE event you must be an employee working in a marketing, digital or communications role in one of the following (or similar verticals): Financial services, Legal or professional services. Existing Buto and Big Button clients are also encouraged to attend this event.


Any questions? 


Contact:        Jeremy Stinton, Head of Commercial and Customer Success, Buto


Buto London

Level 6

125 Old Broad Street



Buto Birmingham

Studio 11

50-54 St Paul's Square

Jewellery Quarter

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