Driving conversion with interactive video

Conversion

Video has always been able to capture attention and captivate audiences, but with linear video it has been a challenge to turn a view into a click-through.

By placing ‘clickable hotspots’ in your video that provide more detailed information (e.g. a PDF on products or features) and link directly to your website, viewers are far more likely to click-through. 
In a recent interactive benchmarking survey, a comparison was made between the CTR’s on interactive video against banner ads, Google display ads and YouTube ads. From 13.35 million views, the CTR on interactive video was 11.61%, compared to 0.72% for YouTube, 0.2% for Google display and 0.1% for banner ads over the same period.

HubSpot recently reported that 4 times as many consumers would prefer to watch a video about a product than to read about it. It’s should therefore be no surprise that if a viewer has the ability to click-through and interact further within the video player, higher CTRs are bound to follow.

TO SEE HOW INTERACTIVE WORKS, CLICK ON THE IMAGE BELOW

 Interactive Mailer.png

If you want to find out more about how Buto can help your organisation, click below to book a demo.

Buto_Lozenges1

Buto London

Level 6

125 Old Broad Street

London

EC2N 1AR

Buto Birmingham

Studio 11

50-54 St Paul's Square

Jewellery Quarter

B3 1QS