Video has always been able to capture attention and captivate audiences, but with linear video it has been a challenge to turn a view into a click-through.By placing ‘clickable hotspots’ in your video that provide more detailed information (e.g. a PDF on products or features) and link directly to your website, viewers are far more likely to click-through.
HubSpot recently reported that 4 times as many consumers would prefer to watch a video about a product than to read about it. It’s should therefore be no surprise that if a viewer has the ability to click-through and interact further within the video player, higher CTRs are bound to follow.
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