Video has always been able to capture attention and captivate audiences, but with linear video it has been a challenge to turn a view into a click-through.
By placing ‘clickable hotspots’ in your video that provide more detailed information (e.g. a PDF on products or features) and link directly to your website, viewers are far more likely to click-through.
In a recent interactive benchmarking survey, a comparison was made between the CTR’s on interactive video against banner ads, Google display ads and YouTube ads. From 13.35 million views, the CTR on interactive video was 11.61%, compared to 0.72% for YouTube, 0.2% for Google display and 0.1% for banner ads over the same period.
HubSpot recently reported that 4 times as many consumers would prefer to watch a video about a product than to read about it. It’s should therefore be no surprise that if a viewer has the ability to click-through and interact further within the video player, higher CTRs are bound to follow.
TO SEE HOW INTERACTIVE WORKS, CLICK ON THE IMAGE BELOW
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