The Blog

Jeremy Stinton

Recent Posts

29
Nov

Why 'ease of use' is so important for your video platform.

 UserX

In a recent internal survey we asked our existing clients what they like most about Buto. The no 1 response was ‘the platform is so easy to use’. So why is ease of use so important to our clients?

13
Nov

Wesleyan share their video SEO success story with Buto

Financial services firm ‘Wesleyan’ wanted to turbo-charge engagement with their internal and external audiences. They successfully ran a pilot project with Vimeo, but quickly realised it wasn’t powerful enough for their needs. 

15
Oct

CaptionHub unveils integration with Buto

Posted by Jeremy Stinton

/ Features

 CaptionHub Logo

Buto is delighted to announce its latest integration, with leading subtitling platform CaptionHub.

28
Sep

Driving conversion with interactive video

Conversion

Video has always been able to capture attention and captivate audiences, but with linear video it has been a challenge to turn a view into a click-through.

13
Sep

Buto welcomes Mallowstreet

 Mallow Street 16x9 v1

As Buto’s uptake in the financial services space continues, we’re delighted to welcome social network for the pensions industry ‘Mallowstreet’ to our platform.

31
Aug

User-generated video - why use it at all?

User-Gen310818

Creating a user-generated video strategy sounds time-consuming and a lot of hard work, so why are companies putting so much resource into this area?

14
Aug

Smart lead-scoring with interactive video

Lead Scoring

Interactive video is an opportunity for viewers not just to watch, but to interact with your video content via a range of call-to-action overlays. The responses to the CTA's are then lead-scored in your marketing automation platform.

31
Jul

Video in the marketing funnel

VideoMarketingTunnel2

Content marketing experts such as Hubspot rightly recommend mapping content to different stages of the marketing funnel, and video content is naturally no different.

17
Jul

Why are video thumbnails so important

Thumbnail310718

We’re not supposed to judge a book by its cover, but with video thumbnails, that is exactly what most of us do. Your video thumbnail is the shop-window to your video and it’s got to look good if you want your potential viewers, to become actual viewers.

06
Jul

Buto welcomes Travelport

Travelport

With over 3,000 employees, UK-based Travelport is a leader in technology solutions for the travel industry; we’re delighted to welcome them to Buto.

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Check in regularly for thought leadership in enterprise video, hints, tips and developments to the Buto platform.