10 video nuggets from 2018


The future for online video is brighter than ever with the need for brands to leverage video across all devices increasing at a dramatic rate. With Cisco now predicting that video will make up 80% of all web traffic by 2020, what video trends have we seen in the last 12 months?

  • On the Buto platform we’ve seen an average 23% increase in admin users across existing clients
  • AND, from those users we have seen the average amount of content per user increase by an impressive 52%
  • Usage of our interactive video tools have increased by a huge 320%
  • 23% of marketers have used interactive video with 83% saying it has been successful for them – Wyzowl
  • The most effective type of video content produced was ‘customer stories’ – Curata
  • 1200% more shares were achieved with social video than text and images combined - SmallBizBites
  • Square-shaped videos got 275% more views, 482% more shares, 523% more comments and 349% more reactions than other sizes - Wochit
  • 85% of Facebook videos were watched without sound – Facebook
  • 14% of video marketers have used 360 video, with 74% saying it’s been successful for them – Wyzowl
  • 52% of marketers say video is the type of content with the best ROI - Hubspot

If you want to boost ROI from your video content in 2019, click below to book a demo.


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