It’s easy for even popular video content to amount to little more than ‘views’. As enterprises clamber to make their marketing automation (MA) platforms work more effectively, in our latest Ebook we look at how MA can turn views into important and measurable increases in your sales and marketing KPIs.
The future for online video is brighter than ever with the need for brands to leverage video across all devices increasing at a dramatic rate. With Cisco now predicting that video will make up 80% of all web traffic by 2020, what video trends have we seen in the last 12 months?
Buto is increasingly becoming the default choice for asset managers, as Legal and General Investment Management (LGIM) joins the platform.
Creating a user-generated video strategy sounds time-consuming and hard work, so why are companies putting so much resource into this area?
In a recent internal survey we asked our existing clients what they like most about Buto. The no 1 response was ‘the platform is so easy to use’. So why is ease of use so important to our clients?
Financial services firm ‘Wesleyan’ wanted to turbo-charge engagement with their internal and external audiences. They successfully ran a pilot project with Vimeo, but quickly realised it wasn’t powerful enough for their needs.
Buto is delighted to announce its latest integration, with leading subtitling platform CaptionHub.
Video has always been able to capture attention and captivate audiences, but with linear video it has been a challenge to turn a view into a click-through.
As Buto’s uptake in the financial services space continues, we’re delighted to welcome social network for the pensions industry ‘Mallowstreet’ to our platform.
Interactive video is an opportunity for viewers not just to watch, but to interact with your video content via a range of call-to-action overlays. The responses to the CTA's are then lead-scored in your marketing automation platform.