The Blog

31
Jul

Video in the marketing funnel

VideoMarketingTunnel2

Content marketing experts such as Hubspot rightly recommend mapping content to different stages of the marketing funnel, and video content is naturally no different.

17
Jul

Why are video thumbnails so important

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We’re not supposed to judge a book by its cover, but with video thumbnails, that is exactly what most of us do. Your video thumbnail is the shop-window to your video and it’s got to look good if you want your potential viewers, to become actual viewers.

06
Jul

Buto welcomes Travelport

Travelport

With over 3,000 employees, UK-based Travelport is a leader in technology solutions for the travel industry; we’re delighted to welcome them to Buto.

14
Jun

Unlocking the power of video with marketing automation

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It’s easy for even popular video content to amount to little more than ‘views’. As enterprises clamber to make their marketing automation (MA) platforms work more effectively, let’s take a look at how MA can turn views into important and measurable increases in your sales and marketing KPIs.

07
Jun

What is marketing automation?

MarketingAutomation

“Marketing automation refers to the software that exists with the goal of automating marketing actions.” – HubSpot

31
May

Interactive Video: The magic bullet to improve information recall

MemoryRecallBlog

If you’re trying to change the way people think about your brand, or need to make training video content stick in the minds of your audience, you might just want to read on…

17
May

Why use Buto not Vimeo? Trial it free for 7 days.

Vimeo

Vimeo is great platform and is used by creatives and creative communities all over the world. But when it comes to enterprise business requirements, why should you choose Buto instead?  

10
May

User-generated video content - how can we help?

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User-generated content (UGC) is a great way to bring an authentic personal touch to your internal and external communications. 

30
Apr

3 ways to leverage your video platform’s analytical goldmine

 Goldmine

The video analytics that Buto provide are an in-depth insight to viewer behaviour. So what nuggets do you need to be looking at from this data goldmine to better know and understand your audience?

23
Apr

Video marketing - what is the BEST way to use YouTube?

 

 

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YouTube is an amazing platform and should make up part of your company's video delivery strategy. But what is the BEST way to use it to your advantage?

Welcome to the buto blog

Check in regularly for thought leadership in enterprise video, hints, tips and developments to the Buto platform.