Maximise ROI on video with our latest marketing automation Ebook

It’s easy for even popular video content to amount to little more than ‘views’. As enterprises clamber to make their marketing automation (MA) platforms work more effectively, in our latest Ebook we look at how MA can turn views into important and measurable increases in your sales and marketing KPIs.

10 video nuggets from 2018

The future for online video is brighter than ever with the need for brands to leverage video across all devices increasing at a dramatic rate. With Cisco now predicting that video will make up 80% of all web traffic by 2020, what video trends have we seen in the last 12 months?

Buto welcomes Mallowstreet

As Buto’s uptake in the financial services space continues, we’re delighted to welcome social network for the pensions industry ‘Mallowstreet’ to our platform.

Smart lead-scoring with interactive video

Interactive video is an opportunity for viewers not just to watch, but to interact with your video content via a range of call-to-action overlays. The responses to the CTA's are then lead-scored in your marketing automation platform.

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