The Blog


Freshfields call 'wrap' on 2016 with high-engagement user-generated film


In celebrating a successful 2016 at Freshfields Bruckhaus Deringer, the global law firm turned to user-generated video to capture their annual highlights, in a high-performing campaign which saw nearly half of the firm choose to tune-in.


The Power of User-Generated Video in Internal Comms


Get your employees creating video


“SAP has been open in letting employees publish their own videos to their ‘internal YouTube’ platform. The results? A sounding success with 5000 submissions and half a million views in the first two years of running the program.”
**Nina Kelley-Rumpff, Program Manager, Enterprise Collaboration at SAP


Your Audience Can Generate Video Content For You With Buto

UploadForm3Our audiences all have an insatiable appetite for new content. Trouble is, sometimes we don’t have the resource to create it ourselves or pay somebody to make it for us.

The smart-phone has democratised video-making to the point where most people can shoot a watchable piece of content on their phone (I’ve lost track of how many videos my 4-year old has made of their toys…).

Welcome to the buto blog

Check in regularly for thought leadership in enterprise video, hints, tips and developments to the Buto platform.