Our friends at Econsultancy have updated their popular Online Video Best Practice Guide and we're delighted to have been asked to contribute. It's essential reading for marketers and content owners who are using video as a strategic tool for marketing and sales.
According to Business Insider, ‘click-through rates (CTR) increase from 2% to 20% when using interactive video, compared to linear video’. In this short blog we look at a few ways to improve lead generation using interactive video.
The art of video distribution! An ‘art’, maybe not – but it's a bit more nuanced than you might think. Most companies need a blended video distribution strategy using a mix of free social sites like YouTube, Facebook and Twitter as well as an enterprise online video platform (OVP), to maximise the return on their video content. In this blog we’ve looked at some of the reasons why.
As you have surely noticed, video is big news and has now become a mainstream tool for business communications. It has the power to entertain, to educate and to inform, but just as importantly it has the power to engage and to start conversations. Those organisations that fail to embrace it will be left behind, while those using it already are seeing the benefits drop to the bottom line.
If you’re like most brands, the core of your content marketing video strategy should be about engaging audiences on your website where you can continue to serve them more relevant content. Unless you are a brand like Red Bull creating entertainment only channels, YouTube is the place for teaser videos that entice people to click through to your website. Let’s face it, if you leave them watching on YouTube for too long they’ll be watching a fluffy cat video before you know it and you’ll have lost their attention…