A Buto customer since 2011, Freshfields needed an efficient way to deliver secure, up-to-date information to its lawyers, while also engaging clients and prospects on social media.
According to Business Insider, ‘click-through rates (CTR) increase from 2% to 20% when using interactive video, compared to linear video’. In this short blog we look at a few ways to improve lead generation using interactive video.
The art of video distribution! An ‘art’, maybe not – but it's a bit more nuanced than you might think. Most companies need a blended video distribution strategy using a mix of free social sites like YouTube, Facebook and Twitter as well as an enterprise online video platform (OVP), to maximise the return on their video content. In this blog we’ve looked at some of the reasons why.
As you have surely noticed, video is big news and has now become a mainstream tool for business communications. It has the power to entertain, to educate and to inform, but just as importantly it has the power to engage and to start conversations. Those organisations that fail to embrace it will be left behind, while those using it already are seeing the benefits drop to the bottom line.