The Blog

27
Feb

Freshfields call 'wrap' on 2016 with high-engagement user-generated film

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In celebrating a successful 2016 at Freshfields Bruckhaus Deringer, the global law firm turned to user-generated video to capture their annual highlights, in a high-performing campaign which saw nearly half of the firm choose to tune-in.

06
Oct

Employee Engagement - FREE EBOOK

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There is no single agreed definition of ‘employee engagement’, but it can be seen to hark back to Frederick Herzberg’s words that, “If you want people to do a good job, give them a good job to do.” People work best in roles that make use of their strengths, offer responsibility and have a clear purpose they can identify with. A blinkered focus on business results is not much good without considering the motivation, well-being and growth of the people who are to deliver them.

16
Dec

Effective Internal Video Content: The 3 Guiding Principles

 

I spent a thoroughly enjoyable and stimulating day at Transform Magazine’s ‘Employee Brand Management’ conference last week. Although the conference remit was wide, almost all speakers touched heavily on the hot topic of employee engagement with video. Three themes kept emerging throughout the day…

09
Dec

How is video working for internal communicators?

 

With the use of video growing rapidly in the internal communications sector, there’s also a growing need for companies to manage this new content effectively. For many internal communicators this also brings new challenges in commissioning, creative direction, management and distribution of video to the internal audience.

15
Jun

How to prove internal video content really adds value

 

We don’t just create video content for fun (or at least we shouldn’t just make it for fun) instead it must add value to our brand through tangible outcomes like more engaged staff or increased sales. Proving the value of internal communications is particularly difficult, so below are some basic principles to help demonstrate you’ve added value.

13
May

Online video security for enterprise internal communications

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Prudent brands secure their internal video content because they don’t want it to get into the hands of competitors. For most organisations security means taking reasonable precautions to make it more difficult for content to get into the wrong hands: Wherever someone can see a video there is always the risk of a rogue employee recording content with a mobile device and sharing with unauthorised viewers.