The Blog


Improve lead generation with interactive video


92% of marketers who have used interactive video said it was an effective marketing tool with one of the key benefits being the ability to capture customer data directly into your automated marketing platform. 


Interactive Video: How big is your imagination?


We already know that video is far more effective than the written word for keeping people engaged on your website. But with Buto’s new ‘Interactive’ feature, you can now get true interactivity for all of your online video content.


Getting your audience to participate: Interactive video


64% of video viewers spend more time watching if they can participate; so it’s perhaps surprising that only 32% of communicators are using interactive video.

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Check in regularly for thought leadership in enterprise video, hints, tips and developments to the Buto platform.