According to our friends at Hubspot, the inclusion of a linear video in your email marketing campaign will increase your open rate by 19% and increase your CTRs by 65%. If you include an interactive video, those CTRs will increase further by a staggering 35%.
92% of marketers who have used interactive video said it was an effective marketing tool with one of the key benefits being the ability to capture customer data directly into your automated marketing platform.
We already know that video is far more effective than the written word for keeping people engaged on your website. But with Buto’s new ‘Interactive’ feature, you can now get true interactivity for all of your online video content.