The Blog


Interactive Video: The magic bullet to improve information recall



If you’re trying to change the way people think about your brand, or need to make training video content stick in the minds of your audience, you might just want to read on…


The power of interactive video in email campaigns

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According to our friends at Hubspot, the inclusion of a linear video in your email marketing campaign will increase your open rate by 19% and increase your CTRs by 65%. If you include an interactive video, those CTRs will increase further by a staggering 35%.


Improve lead generation with interactive video


92% of marketers who have used interactive video said it was an effective marketing tool with one of the key benefits being the ability to capture customer data directly into your automated marketing platform. 


Interactive Video: How big is your imagination?


We already know that video is far more effective than the written word for keeping people engaged on your website. But with Buto’s new ‘Interactive’ feature, you can now get true interactivity for all of your online video content.


Getting your audience to participate: Interactive video


64% of video viewers spend more time watching if they can participate; so it’s perhaps surprising that only 32% of communicators are using interactive video.

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Check in regularly for thought leadership in enterprise video, hints, tips and developments to the Buto platform.