We already know that video is far more effective than the written word for keeping people engaged on your website. But with Buto’s new ‘Interactive’ feature, you can now get true interactivity for all of your online video content.64% of video viewers spend more time watching if they can participate, so it’s perhaps surprising that only 32% of communicators are using interactive video.
What we do know from the rest of the digital world is that if you give people what they want, at the right time, the rewards can be huge - whether that’s getting someone to book at the crucial moment, serving them a PDF for more info when you’ve whetted their appetite, or just capturing their email address to stay in touch. Video that can achieve those tasks suddenly becomes massively more powerful.
With Buto Interactive, all of this becomes possible; most importantly, you can measure it, evaluating click through rates from your video just as you can on the rest of the web.
To find our more about how to turbo-charge your online video content....
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If you want to find out more about how you can manage video within your organisation with the Buto online video platform please email us at firstname.lastname@example.org
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