Our friends at Econsultancy have updated their popular Online Video Best Practice Guide and we're delighted to have been asked to contribute. It's essential reading for marketers and content owners who are using video as a strategic tool for marketing and sales.
Econsultancy's Online Video Best Practice Guide enables marketing managers, content owners and digital marketers at all levels to understand the opportunities and challenges presented by the world of online video content.
This guide has been updated to reflect the significant changes in the online video market since the last edition of this report, published in 2014.
The strategic sections are laid out significantly differently, reflecting the extent to which online video has matured into a staple component of organisational communications, and there is a whole new section on distribution tactics, organised around the type of content your organisation is trying to produce.
This latest version of the guide contains notably more information about the technology of online video creation and distribution than ever before, as well as contributions from new rising star content producers from the UK and beyond.
It’s also full of contributions from some of the top professionals in online video to help you anticipate what will be relevant to your organisation in the future.
Click the Econsultancy button below to find out more.
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