With the use of video growing rapidly in the internal communications sector, there’s also a growing need for companies to manage this new content effectively. For many internal communicators this also brings new challenges in commissioning, creative direction, management and distribution of video to the internal audience.
As you have surely noticed, video is big news and has now become a mainstream tool for business communications. It has the power to entertain, to educate and to inform, but just as importantly it has the power to engage and to start conversations. Those organisations that fail to embrace it will be left behind, while those using it already are seeing the benefits drop to the bottom line.