The Blog

Jeremy Stinton

Recent Posts

10
Apr

Interactive Video: The magic bullet to improve information recall

 

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If you’re trying to change the way people think about your brand, or need to make training video content stick in the minds of your audience, you might just want to read on…

05
Apr

The power of interactive video in email campaigns

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According to our friends at Hubspot, the inclusion of a linear video in your email marketing campaign will increase your open rate by 19% and increase your CTRs by 65%. If you include an interactive video, those CTRs will increase further by a staggering 35%.

24
Mar

Improve lead generation with interactive video

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92% of marketers who have used interactive video said it was an effective marketing tool with one of the key benefits being the ability to capture customer data directly into your automated marketing platform. 

16
Mar

Econsultancy Online Video Best Practice Guide

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Our friends at Econsultancy have updated their popular Online Video Best Practice Guide and we're delighted to have been asked to contribute. It's essential reading for marketers and content owners who are using video as a strategic tool for marketing and sales.

27
Feb

Freshfields call 'wrap' on 2016 with high-engagement user-generated film

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In celebrating a successful 2016 at Freshfields Bruckhaus Deringer, the global law firm turned to user-generated video to capture their annual highlights, in a high-performing campaign which saw nearly half of the firm choose to tune-in.

20
Jan

Marketeers: 10 essential video stats for 2017

Top10Image.pngAt Buto we’re constantly reviewing how, when and why video is being consumed. Here are 10 interesting video marketing stats from 2016 and a few predictions for 2017, pulled together by our friends at Hubspot.

28
Nov

Online Video Security - is your content secure?

Posted by Jeremy Stinton

/ Features

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While much of an organisation’s content is created for public consumption, prudent brands take a range of steps to secure their internal video content.

21
Nov

Marketeers: Generate leads with Interactive Video

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According to Business Insider, ‘click-through rates (CTR) increase from 2% to 20% when using interactive video, compared to linear video’. In this short blog we look at a few ways to improve lead generation using interactive video.

14
Nov

Marketeers: The art of video distribution

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The art of video distribution! An ‘art’, maybe not – but it's a bit more nuanced than you might think. Most companies need a blended video distribution strategy using a mix of free social sites like YouTube, Facebook and Twitter as well as an enterprise online video platform (OVP), to maximise the return on their video content. In this blog we’ve looked at some of the reasons why.

01
Nov

Instant Video Channel - Create one now

Posted by Jeremy Stinton

/ Features

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We're all looking for exciting ways to engage our online audience, so how about creating an instant video channel?

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Check in regularly for thought leadership in enterprise video, hints, tips and developments to the Buto platform.