The Blog

28
Sep

Driving conversion with interactive video

Conversion

Video has always been able to capture attention and captivate audiences, but with linear video it has been a challenge to turn a view into a click-through.

13
Sep

Buto welcomes Mallowstreet

 Mallow Street 16x9 v1

As Buto’s uptake in the financial services space continues, we’re delighted to welcome social network for the pensions industry ‘Mallowstreet’ to our platform.

31
Aug

User-generated video - why use it at all?

User-Gen310818

Creating a user-generated video strategy sounds time-consuming and a lot of hard work, so why are companies putting so much resource into this area?

14
Aug

Smart lead-scoring with interactive video

Lead Scoring

Interactive video is an opportunity for viewers not just to watch, but to interact with your video content via a range of call-to-action overlays. The responses to the CTA's are then lead-scored in your marketing automation platform.

31
Jul

Video in the marketing funnel

VideoMarketingTunnel2

Content marketing experts such as Hubspot rightly recommend mapping content to different stages of the marketing funnel, and video content is naturally no different.

17
Jul

Why are video thumbnails so important

Thumbnail310718

We’re not supposed to judge a book by its cover, but with video thumbnails, that is exactly what most of us do. Your video thumbnail is the shop-window to your video and it’s got to look good if you want your potential viewers, to become actual viewers.

06
Jul

Buto welcomes Travelport

Travelport

With over 3,000 employees, UK-based Travelport is a leader in technology solutions for the travel industry; we’re delighted to welcome them to Buto.

14
Jun

Unlocking the power of video with marketing automation

MarketingAutomation2

It’s easy for even popular video content to amount to little more than ‘views’. As enterprises clamber to make their marketing automation (MA) platforms work more effectively, let’s take a look at how MA can turn views into important and measurable increases in your sales and marketing KPIs.

07
Jun

What is marketing automation?

MarketingAutomation

“Marketing automation refers to the software that exists with the goal of automating marketing actions.” – HubSpot

31
May

Interactive Video: The magic bullet to improve information recall

MemoryRecallBlog

If you’re trying to change the way people think about your brand, or need to make training video content stick in the minds of your audience, you might just want to read on…

Welcome to the buto blog

Check in regularly for thought leadership in enterprise video, hints, tips and developments to the Buto platform.