"Why shouldn’t I just use YouTube rather than a video platform like Buto?" It’s a question I hear all the time, and before I go into detail here’s the paragraph one spoiler: I strongly advocate that you use both. Here’s why and when…
As you have surely noticed, video is big news and has now become a mainstream tool for business communications. It has the power to entertain, to educate and to inform, but just as importantly it has the power to engage and to start conversations. Those organisations that fail to embrace it will be left behind, while those using it already are seeing the benefits drop to the bottom line.