In this, the second clip in our Online Video Strategy series, video expert and Buto’s Strategy Director Steffan Aquarone explains the many ways you can measure how your content is performing.
With our free how to guide you’ll be able to study these recommendations in more detail.
If you’re looking for an early win in January, why not give some thought to your online video strategy this year with our free how to guide and series of short films. In this first introductory clip, online video strategy expert Steffan Aquarone helps you get more value out of your online video strategy:
The biggest difference between online video today and corporate video of the 1990s is that of audiences. Online audiences today are used to consuming far more information per unit of time than twenty years ago. Just think about the pace of TV comedy, or soap operas, and how it’s simply got faster over the years. [...]
The environment in which people now browse the web is fundamentally more competitive than any other media space in the history of advertising. Display ad designers have long had to cope with their work being one of multiple things in an environment competing for peoples’ attention, and TV advert producers know their audiences will channel [...]
We’ve written a report to help retailers get more out of their online video, which you can download for free at the bottom of this page! In June YouTube announced that it had hit the 3 billion views per day milestone and was receiving 48 hours of new video per minute. Gartner listed online video [...]
