The Blog


Simplify your video approval process - time to collaborate


Ever sent out a first draft video for review by a number of stakeholders, and then received sometimes conflicting feedback by phone, e-mail, and scribbled notes on a piece of paper?


Synchronise PowerPoint slides with video - easily

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More than 30 million PowerPoint presentations are created globally EVERY DAY! How many of these presentations could be filmed and deployed online to maximize their value? 


3 ways to make your video content interactive

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Video communication habits are changing with an increasing shift towards bite-sized, to-the-point pieces of content to engage short attention spans.  To make this content even more compelling, communicators are now adding interactive elements which dramatically increases engagement. Here are 3 simple ways to make your company’s video content interactive.


Interactive Video Survey - take part and receive a free copy of our survey report

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24% of marketers said that they have used Interactive video for marketing purposes. Out of those: 92% said that Interactive video was an effective marketing tool.


Interactive Video: The magic bullet to improve information recall



If you’re trying to change the way people think about your brand, or need to make training video content stick in the minds of your audience, you might just want to read on…


The power of interactive video in email campaigns

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According to our friends at Hubspot, the inclusion of a linear video in your email marketing campaign will increase your open rate by 19% and increase your CTRs by 65%. If you include an interactive video, those CTRs will increase further by a staggering 35%.


Improve lead generation with interactive video


92% of marketers who have used interactive video said it was an effective marketing tool with one of the key benefits being the ability to capture customer data directly into your automated marketing platform. 


Econsultancy Online Video Best Practice Guide


Our friends at Econsultancy have updated their popular Online Video Best Practice Guide and we're delighted to have been asked to contribute. It's essential reading for marketers and content owners who are using video as a strategic tool for marketing and sales.


Freshfields call 'wrap' on 2016 with high-engagement user-generated film


In celebrating a successful 2016 at Freshfields Bruckhaus Deringer, the global law firm turned to user-generated video to capture their annual highlights, in a high-performing campaign which saw nearly half of the firm choose to tune-in.


Marketeers: 10 essential video stats for 2017

Top10Image.pngAt Buto we’re constantly reviewing how, when and why video is being consumed. Here are 10 interesting video marketing stats from 2016 and a few predictions for 2017, pulled together by our friends at Hubspot.