The Blog

28
Nov

Online Video Security - is your content secure?

Posted by Jeremy Stinton

/ Features

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While much of an organisation’s content is created for public consumption, prudent brands take a range of steps to secure their internal video content.

21
Nov

Marketeers: Generate leads with Interactive Video

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According to Business Insider, ‘click-through rates (CTR) increase from 2% to 20% when using interactive video, compared to linear video’. In this short blog we look at a few ways to improve lead generation using interactive video.

14
Nov

Marketeers: The art of video distribution

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The art of video distribution! An ‘art’, maybe not – but it's a bit more nuanced than you might think. Most companies need a blended video distribution strategy using a mix of free social sites like YouTube, Facebook and Twitter as well as an enterprise online video platform (OVP), to maximise the return on their video content. In this blog we’ve looked at some of the reasons why.

01
Nov

Instant Video Channel - Create one now

Posted by Jeremy Stinton

/ Features

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We're all looking for exciting ways to engage our online audience, so how about creating an instant video channel?

15
Oct

Interactive Video: How big is your imagination?

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We already know that video is far more effective than the written word for keeping people engaged on your website. But with Buto’s new ‘Interactive’ feature, you can now get true interactivity for all of your online video content.

06
Oct

Employee Engagement - FREE EBOOK

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There is no single agreed definition of ‘employee engagement’, but it can be seen to hark back to Frederick Herzberg’s words that, “If you want people to do a good job, give them a good job to do.” People work best in roles that make use of their strengths, offer responsibility and have a clear purpose they can identify with. A blinkered focus on business results is not much good without considering the motivation, well-being and growth of the people who are to deliver them.

23
Sep

Top 10 Tips For Managing Online Video Content In Your Organisation - FREE EBOOK

15
Sep

5 Steps To Better Business Results With Online Video Analytics - FREE EBOOK

21
Jul

The Power of User-Generated Video in Internal Comms

23
May

When to use YouTube - and when not to

"Why shouldn’t I just use YouTube rather than a video platform like Buto?" It’s a question I hear all the time, and before I go into detail here’s the paragraph one spoiler: I strongly advocate that you use both. Here’s why and when…

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Check in regularly for thought leadership in enterprise video, hints, tips and developments to the Buto platform.