The Blog


Improve lead generation with interactive video


92% of marketers who have used interactive video said it was an effective marketing tool with one of the key benefits being the ability to capture customer data directly into your automated marketing platform. 


Econsultancy Online Video Best Practice Guide


Our friends at Econsultancy have updated their popular Online Video Best Practice Guide and we're delighted to have been asked to contribute. It's essential reading for marketers and content owners who are using video as a strategic tool for marketing and sales.


Freshfields call 'wrap' on 2016 with high-engagement user-generated film


In celebrating a successful 2016 at Freshfields Bruckhaus Deringer, the global law firm turned to user-generated video to capture their annual highlights, in a high-performing campaign which saw nearly half of the firm choose to tune-in.


Marketeers: 10 essential video stats for 2017

Top10Image.pngAt Buto we’re constantly reviewing how, when and why video is being consumed. Here are 10 interesting video marketing stats from 2016 and a few predictions for 2017, pulled together by our friends at Hubspot.


Online Video Security - is your content secure?

Posted by Jeremy Stinton

/ Features


While much of an organisation’s content is created for public consumption, prudent brands take a range of steps to secure their internal video content.


Marketeers: Generate leads with Interactive Video


According to Business Insider, ‘click-through rates (CTR) increase from 2% to 20% when using interactive video, compared to linear video’. In this short blog we look at a few ways to improve lead generation using interactive video.


Marketeers: The art of video distribution


The art of video distribution! An ‘art’, maybe not – but it's a bit more nuanced than you might think. Most companies need a blended video distribution strategy using a mix of free social sites like YouTube, Facebook and Twitter as well as an enterprise online video platform (OVP), to maximise the return on their video content. In this blog we’ve looked at some of the reasons why.


Instant Video Channel - Create one now

Posted by Jeremy Stinton

/ Features


We're all looking for exciting ways to engage our online audience, so how about creating an instant video channel?


Interactive Video: How big is your imagination?


We already know that video is far more effective than the written word for keeping people engaged on your website. But with Buto’s new ‘Interactive’ feature, you can now get true interactivity for all of your online video content.


Employee Engagement - FREE EBOOK


There is no single agreed definition of ‘employee engagement’, but it can be seen to hark back to Frederick Herzberg’s words that, “If you want people to do a good job, give them a good job to do.” People work best in roles that make use of their strengths, offer responsibility and have a clear purpose they can identify with. A blinkered focus on business results is not much good without considering the motivation, well-being and growth of the people who are to deliver them.

Welcome to the buto blog

Check in regularly for thought leadership in enterprise video, hints, tips and developments to the Buto platform.